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It’s Not the Most Fun Holiday Fundraising Idea – But it is the Most Rewarding
It may still be blazing hot in some parts of the country, but realistically, summer is almost over and the holiday fundraising season is about to be in full swing. Whether you’re participating in...
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Asking Donors to Give Again Through Positive Reinforcement
It’s a pretty common experience. Someone you haven’t talked to in a long time – months, even years – suddenly messages you out of the blue. But rather than ask how you’re doing or catching up for lost...
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How You Should Use Email to Motivate Every Fundraiser
Peer-to-peer fundraising empowers your supporters to raise hundreds or even thousands of dollars for your cause, even if they can’t personally make a large donation. Turning supporters into fundraisers...
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5 Ways to Get Donors Online, One Direct Mailer at a Time
We’ve pressed the importance of online fundraising time and time again. Nonprofits of all shapes and sizes are ramping up their digital presence, and online communication tactics are getting sleeker...
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December is Your Month to Shine: Top 5 Holiday Fundraising Trends of 2014
It’s almost that time of year again! The holiday fundraising season is about to be full speed ahead, and nonprofit organizations (should) have long been gearing up for their year-end fundraising...
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There’s More to a Donation Receipt than Meets the Eye
If you have a donor’s attention, you’d better make the most of it. In a world where people sort through hundreds of emails from businesses, friends, family, and coworkers, you can’t afford to bore...
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Free Templates: Super Email Appeals for Your Holiday Fundraising Campaign
We have officially entered the last quarter of the year, meaning nonprofit professionals are seriously ramping up their holiday fundraising efforts. Year after year, crafting an effective end-of-year...
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New Finds Friday: Using MailChimp Snap for Quick and Beautiful Email Donation...
I was casually browsing ProductHunt, a forum where a community of tech enthusiasts post the latest and greatest products and services – and which, by the way, if you have even the slightest of tech...
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Rethinking Repetition in Nonprofit Marketing
Repetition is an important tool in advertising, learning, and persuasion. We use it to make a point, to remember important details, and to convince others. It’s no surprise then that repetition is a...
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It’s a Race Against Time: How to Win the Mobile Donation Appeal Game
Attention all nonprofit marketers: a mobile strategy isn’t a bonus anymore, it’s a requirement. With 66% of emails now being read on a mobile device, it is likelier that supporters will read and...
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Break These 5 Bad Marketing Habits Before 2015
With 2014 coming to a close, nonprofits must now take a hard look at their current engagement strategies. The way donors like to be engaged is constantly evolving, so nonprofits must continually ask...
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Increasing Charitable Donations with These 5 Words
Little details can make a big difference. This is especially true when it comes to optimizing your nonprofit’s online donation process. If you have engaging impact stories, clearly visible...
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Our Year-End Fundraising Appeal Was a Hit – Can We Repeat It?
When it comes to year-end fundraising, nonprofits fix their end-of-year appeal as a top priority. Every holiday season, they invest the time and effort to craft an effective ask that stands out and...
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6 Year-End Appeals that are Sure to Flop
The year-end appeal is one of the most important communications nonprofits will send out all year. 30% of annual online gifts are made during the holidays, and people also tend to give 80% larger...
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The Best Ways to Promote Your Nonprofit Holiday Fundraising Catalog
Cold weather and delicious treats aside, the holidays are synonymous with one major activity: holiday shopping! Many nonprofits tap into these gift-giving traditions by creating their own holiday...
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11 Ways to Successfully Promote Your Holiday Fundraising Campaign
Giving season is officially underway. More importantly, we are about to be well-into December. It’s no secret this month represents one of the most critical times of the year for the nonprofit...
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The 4 Components of a Great Persuasive Fundraising Email
Any professional fundraiser will tell you: there’s a lot more that goes into fundraising than simply asking for donations. It requires strategy, persistence, and an understanding of your audience....
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What Tools Do You Need for Fundraising Success?
It can feel like fundraising has become more complicated than ever in the past decade. Not to say that nonprofit work was ever easy, but now organizations are expected to reach new audiences, collect...
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How to Welcome New Donors and Keep Them Engaged
The donor acquisition process doesn’t end when the prospect makes their first gift. The best way to keep them involved and engaged is by continuing the introductory process after their first donation....
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How to Share Your Message Across Multiple Platforms
People today have access to an immense pool of information and if you can’t get to the point, they will simply move along. This means that it’s important for nonprofit organizations to convey their...
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